The demand for organic food continues to rise in the UK, with the organic market witnessing its 14th consecutive year of growth in 2022. This sustained growth, despite facing headwinds such as Brexit and climate change, shows a significant shift in consumer preferences, with individuals increasingly prioritizing the quality and origin of their food.
Infinity Foods’ Organic Journey: A Half-Century of Commitment
Infinity Foods, a pioneer in the UK’s organic food scene, has been dedicated to providing healthy, organic products since 1971. The company’s half-century of commitment to organic principles reflects its understanding and anticipation of consumers’ evolving preferences. As people become more conscious about their food choices, Infinity Foods has remained steadfast in its mission, buoyed by a steady increase in consumer demand for organic products.
People care more and more about the food they bring to their family dinner table, and recent trends support our feeling that they are hungrier than ever for organic. This year saw growth in the UK organic market for an amazing 14th year in a row, despite everything the last decade has thrown at companies trying to source organic commodities.
UK Organic Market Growth: A Decade and a Half of Steady Expansion
The UK organic market’s 14-year growth streak is particularly remarkable given the economic uncertainties and challenges faced by the industry over the past decade, including Brexit and climate change.
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Brexit posed significant challenges for Infinity Foods and other organic retailers. The immediate aftermath of the UK’s departure from the EU saw many companies, including Infinity Foods, face an instant hit to overall sales. The costs associated with importing goods spiralled, with many companies losing longstanding European suppliers. With EU organic standards being stricter than those elsewhere, replacing a lost supplier wasn’t quite as easy as some might think. We need to work with people we can really trust, so lots of work was needed.
The climate crisis, meanwhile, has begun to impact harvests worldwide, with unpredictable weather posing challenges to organic farmers. Despite these obstacles, the demand for organic products has remained robust, reflecting consumers’ growing commitment to environmentally sustainable and ethically sourced food.
With one in three households saying they actively avoid ultra-processed foods, we won’t be quietly lowering our standards or turning our backs on the good stuff that got us where we are today. If demand is holding up this well against 10 years travelling a sometimes rocky road, our organic principles must be worth protecting. We’re happy to keep working hard to find the best food out there, so our customers don’t have to compromise on what they’re putting in their cupboards.
