PureOaty, a brand from Glebe Farm Foods, is on a mission to change public opinion about allergen-free food and drink, proving that these products can rival traditional counterparts in terms of taste and quality. The brand offers a range of gluten-free oat drinks, granola, and porridge oats, all made with top-quality British oats that deliver a naturally sweet, nutty, and rich flavor.
Exceptional Taste and Awards
PureOaty’s products have received recognition for their exceptional taste, with two of its products awarded a 1-star rating at the prestigious Great Taste Awards 2025. This award is a benchmark of excellence in the UK food industry, and PureOaty’s products stood out among over 14,000 entries.
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The brand’s commitment to quality is evident in its use of minimal processing and clean label credentials. PureOaty’s oat drink range, for example, undergoes minimal processing, with the oats being carefully harvested and milled on site before being cooked into a porridge with plain water.
Clean Label and Minimal Processing
PureOaty’s products contain no artificial sweeteners, preservatives, colors, flavors, or added sugars, and with just four simple ingredients, they are less processed than dairy milk, fruit juice, or even beer. The brand’s processor carries out stringent checks on all ingredients and regular testing to confirm that their products are free from nuts, dairy, sulfites, and other allergens.
Years of honing oat processing practices have resulted in this level of quality control. Glebe Farm Foods’ co-founder Philip Rayner grew up on the farm where the ambition was ignited to not only grow crops but craft great tasting products, all while promoting British-led manufacturing, sustainable practices and connecting the
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Sustainability and Environmental Impact
Glebe Farm Foods is committed to sustainability, with a goal of operating a fully circular system that reduces emissions, minimizes waste, and restores the land.
PureOaty’s commitment to quality, clean labeling, and sustainability has earned it a reputation as a leader in the gluten-free food and drink industry. With its products available at the upcoming Farm Shop & Deli Show, consumers can experience the brand’s delicious and minimally processed products for themselves.
